3 Comments

I winced at your description of what car retailing is about and cheered the part about people who know nothing about it swooping in and failing miserably. Not because I want people to fail but I can’t stomach the arrogance. Great stuff.

Expand full comment

BINGO! When I read this, the heavens parted just a bit: "Car buying is essentially dark patterns in retail form." Yes, exactly so.

Expand full comment

I headed into the comments to quote that part too!

It's so spot on. Really well-written, Tom.

Expand full comment