Listening to your opening reminded of JP Jones ‘recency theory’ back in the ‘90’s, when the rot started to set in, a door stop book that basically said target your customer as close to pos as possible, at a Q&A someone asked (mischievously) ‘are you saying we should recommend clients put all their money into shelf wobblers’… then we had the media dept rebrand to ‘performance’…back in 2014 I attended Stanfords Dept of Persuasive Captology, after some theorizing a Facebook case study was presented, I was expecting hardcore quant, but a print out of a bit of email spam was held up, we were told it was particularly effective if ‘free’ was written at the top, and I was also told ‘the brand is dead’…and here we are with decades of audience data fraud, with clients/agencies chiseling a couple of % pts gains.. way back Sid Levy said he found Bettleheim’s book ‘The Uses of Enchantment: Meaning and Importance of Fairy Tales’ was the ‘model of instruction’ in understanding consumer behavior. He’s right, and provides an insight in how to orientate our careers in the age of machine learning.
"But buying could be revolutionized more readily. In theory more logical purchasing could be done in a more automated way. More data, more decisioning also means retailers and buyers can transact in ever more efficient and speedy ways." @tom, I remember when the IoT was coming and the whitegood OEM were telling us our fridge will buy our milk when it's out. This just didn't materialise. What I want is to be reminded to buy bin liners when I get to the supermarket or do my online shop, because they always fall out of my head.
“but most people reading this will be more able to create value at 80 than they were at almost any earlier time” - unless microplastics have fucked us all sideways by then.
I had coffee with a 57 year old today who said “it’s only in the last 3 years that I have started enjoying my job and frankly I’m dreading retirement”.
Listening to your opening reminded of JP Jones ‘recency theory’ back in the ‘90’s, when the rot started to set in, a door stop book that basically said target your customer as close to pos as possible, at a Q&A someone asked (mischievously) ‘are you saying we should recommend clients put all their money into shelf wobblers’… then we had the media dept rebrand to ‘performance’…back in 2014 I attended Stanfords Dept of Persuasive Captology, after some theorizing a Facebook case study was presented, I was expecting hardcore quant, but a print out of a bit of email spam was held up, we were told it was particularly effective if ‘free’ was written at the top, and I was also told ‘the brand is dead’…and here we are with decades of audience data fraud, with clients/agencies chiseling a couple of % pts gains.. way back Sid Levy said he found Bettleheim’s book ‘The Uses of Enchantment: Meaning and Importance of Fairy Tales’ was the ‘model of instruction’ in understanding consumer behavior. He’s right, and provides an insight in how to orientate our careers in the age of machine learning.
"But buying could be revolutionized more readily. In theory more logical purchasing could be done in a more automated way. More data, more decisioning also means retailers and buyers can transact in ever more efficient and speedy ways." @tom, I remember when the IoT was coming and the whitegood OEM were telling us our fridge will buy our milk when it's out. This just didn't materialise. What I want is to be reminded to buy bin liners when I get to the supermarket or do my online shop, because they always fall out of my head.
“but most people reading this will be more able to create value at 80 than they were at almost any earlier time” - unless microplastics have fucked us all sideways by then.
I had coffee with a 57 year old today who said “it’s only in the last 3 years that I have started enjoying my job and frankly I’m dreading retirement”.
Hey Tom, what’s the best way to get in touch re: advisory work?
Thanks for this, drop me an email at tom f goodwin at gmail